Bliss Lab: High-Quality Hemp, Rooted in Insight.
Bliss Lab is on a mission to foster a more intentional relationship with the cannabis plant through knowledge and exceptional quality.
Bliss Lab was started by a budtender who truly listened.
Our Story
Keiko Sono worked at a CBD retail store and a wellness-focused dispensary, and in both places, she listened. She heard the stories of countless customers searching for something more balanced, more intentional, and more personal from their cannabis experience. As a long-time consumer herself, she was on that same search.
An artist by nature, Keiko had always used cannabis for focus, creative inspiration, and fresh perspective. But during times of stress, she noticed her use shifting—from a tool to an escape, and sometimes into a distraction that kept her from connecting with others. She knew there had to be a better way.
Her work behind the counter opened the door to a side of cannabis she never knew existed. With access to hundreds of products and the chance to cultivate her own strains, she embarked on a deep study of the endocannabinoid system (ECS)—our body’s master regulatory network. Through experimentation, she discovered a personalized protocol using a wide array of cannabinoids, including THC and CBD, to optimize her own ECS.
A crucial realization followed: cannabis works best not as a stand-alone medication, but as a tool to support and enhance our body’s own innate balancing system. And because everyone’s ECS is unique, the right way to use cannabis is deeply personal.
But she saw the gap: for most people, this knowledge is out of reach. Clear information is scarce. The wellness-focused segment of the CBD market is small and often expensive, while adult-use and even medical dispensaries rarely carry truly balanced, low-THC, high-CBD products.
Yet, day after day, customers kept asking for them. After one too many times guiding someone to search online or grow their own, Keiko decided to build the solution herself. Bliss Lab was born—a brand led not first by products, but by a mission to share knowledge and advocate for a more intentional relationship with the plant.
To Keiko, the cannabis and hemp industry today feels like the early days of the internet in the mid-90s: charged with optimism and the potential to build something more fair, open, and decentralized. “That window to shape the future is still open,” she says. “And at Bliss Lab, we’re here to help shape it for the better.”